On their gun prices sure. Their ammo prices, pre , intra and post covid are still shite.I go first to Gulf Coast Guns, largest selection I have seen in the area. While in Milton I go to Gray Man Armory. I like GCG better, more of a "down to earth" store. Not saying anything is wrong with Gray Man, more of a tactical/long range shooting store. Gulf Coast has more ammo, and better price, than any other store in the area.
In Pensacola proper, Ubers is a great place to go, great selection of both new and used guns. Jims has more guns than most in Pcola, with a little higher price. Mikes, last few times I went, has a so-so selection of guns and ammo, good people.
All of the places I have suggested have good people and always willing to help me. I have purchased from all of these stores and will again if I find what I am looking for.